Not every brand is right for every channel! Looking for a certain category, style or colour of frame? Looking for a specific price range in a new category. To position yourself for success in a multichannel world, you must take a disciplined approach to succeed.
No one wants to wear products that everyone else wears; This is how we express our individuality. That's why we focus on unique products that will make you stand out from the crowd. The key to success lies on focusing on the sell-out of the products, not the traditional 'selling-in'
We are committed to analyzing your eyewear, fashion or lifestyle customers before distributing the products. We analyze the retailer, tailor categories, use forward looking analytics & planning. We help retailers reinvent their customer experiences and then we execute systematically
We are turning insights into action. Retailers need to realize that the channel a customer starts the journey in, might not be the channel where they make the final purchase. We have taken a new approach in combining vision, strategy, tactics so that we can support our customers with the sell-through of our products.
General Manager and VP for multiple fashion companies
Worked as a consultant in the fashion, eyewear, shoes, jewelry and watches industry
Have started and accelerated the growth of multiple companies
Started wholesale distribution for a premium jewelry brand and ran 30 premium retail stores in the segment
Have consulted multiple companies on their strategic options
Have distributed multiple brands across multiple channels
Understand your customers. Ask questions and be curious. Listen!
Differentiate assortment and placement per store & region
Replenishment only happens when sell-through is there!